Research In Marketing, Inc.
Study Methodologies

Types Of Studies

Advertising tracking
Brand/product tracking
Corporate image (tracking and snapshots)
Customer/buyer satisfaction
Product, service or usage category investigations
Communication tests (advertising, packages, logos)
Product tests (concepts, prototypes, finished products)
Product feature tests (individual, conjoints)
Service concept and feature tests

Data Collection Methods

Central location (pre-recruited)
Exit interviews, interviews on site, exit interviews
Focus groups
In-depth personal and phone interviews (recorded)
Mail panels, custom mail surveys
On-line (e-panel and custom samples)
Telephone (computer assisted, paper and pencil)